As I travel North America teaching our Medical Exercise Specialist workshops, I have noticed the highly successful Post Rehab Professionals (PRP’s) demonstrate eight habits that guarantee their success. We will discuss each of these 8 habits and explain the impact each has on a post rehab practice. Successful PRP’s are able to develop safe and effective post rehab programs for a wide range of medical conditions, establish long-term referral relationships with medical professionals, and receive insurance reimbursement for post rehab services. If you embrace these habits, I guarantee you too will grow a profitable and successful post rehab practice.
PRPs explain their scope of service and role in a clear and concise manner within their brochures, marketing materials and medical presentations. By explaining your scope of practice and clearly providing your menu of service, this allows you to position yourself as an expert in the rehab spectrum, rather than expecting someone else to understand who lacks the knowledge of your background and education. Not explaining your position, could result in an inaccurate definition that will negatively impact the future of your practice. Providing a clear understanding of post rehab fitness will further reinforce your scope of practice and prevent any misunderstanding or misconceptions regarding your role in the field.
PRP’s present to local medical clinics, professional organizations or local support groups to inform these groups of the services he or she has available. These presentations include information on the PRP’s scope of practice, the role of the PRP in the rehab spectrum, the types of clients PRP’s work with and the benefits of post rehab programming. A brief demonstration of a simple and easy to perform exercise is included in the presentation. The exercise demonstration allows the PRP to demonstrate the ease and simplicity of the exercise. Experiencing and feeling the exercise may convert members of the audience to clients. The successful PRP’s goal is to make one presentation per month to a group.
PRP’s document and share their findings of the fitness assessments they perform and client progress to the appropriate medical professional or insurance carrier. This ability to accurately report any issues and progress is a necessary skill each PRP should develop. If you are not able to inform the appropriate individuals about your findings and progress in a clear concise manner this could result in the loss of future referrals as well as being turned down for any insurance reimbursement. Appropriate post rehab forms and reporting guidelines are available to buy at www.postrehab.com and www.postrehabtoday.com.
The best post rehab professionals make it a habit to follow-up via phone for all inquiries received (either written or verbal) with medical professionals and insurance carriers. They make a point to complete these phone calls within 72 hours, however, the sooner the better. This confirms the medical professional or insurance carrier received your documentation and determines if they require more detailed information. Written communication can often lack the subtle details a medical professional or insurance carrier may need when making a decision on the client’s care and management. A timely follow-up call enhances PRP’s professional image and credibility.
Successful PRP’s must be sure to assess and re-assess the post rehab client in order to set a baseline for the program and to determine the client’s progress. The PRP must determine the appropriate assessment procedures to utilize in order to gain a clear view of the client’s ROM/flexibility, strength, endurance, balance and functional capacity. The assessment procedure must give the PRP a clear look at their client’s ability without precipitating an exacerbation of the client’s symptoms.
The post rehab professional should help the client move forward to reach the goals established at the outset of the program. The post rehab professional should move the client forward without triggering an exacerbation of the client’s condition. The ability to do this requires a combination of understanding the client’s condition, knowledge of the appropriate progression guidelines and the ability to perform appropriate a post rehab assessment techniques.
The PRP must motivate, encourage and support the post rehab client to achieve the program goals. Knowing when and how to motivate the client without setting up the client for failure is a trait every PRP must develop. Pain and discomfort may cause the post rehab client to become discouraged and depressed. Expertise in exercise prescription alone is not the key to post rehab success. The post rehab client, in most situations, needs more encouragement, support than the traditional fitness client.
PRPs educate their clients so they can better manage their own conditions. An educated client has a much greater chance of success than the client with no understanding of their condition. PRPs also constantly educate themselves and their staff members. Successful PRPs attend workshops and seminars, as well as conduct their own research on the conditions and topics they encounter daily with their clients. PRP’s incorporate this new knowledge into their practices. Successful PRPs believe in life-long learning.
Post rehab is the new frontier in fitness. The post rehab professional who demonstrates the eight habits outlined above will see increased referrals, an enhancement of their reputation and increased practice revenue. Good habits promote great success. For more post rehab practice building ideas, please visit our website at www.postrehab.com http://www.postrehabtoday.com or email me at DrMike@postrehab.com.
Want to find out more about Post Rehab or Medical Rehab Programs, then visit Michael K. Jones, PhD, PT’s site on how to become certified as a the premier post rehab professional for your area.